The tv commercial for brazilian beer “Devassa” that is causing controversy

Brazil’s Secretariat for Women’s Affairs is considering the tv campaign Paris Hilton did for brazilian beer “Devassa” too raunchy and derogatory, she said on a press release: “It’s an ad that devalues women – in particular, blond women. The problem with the ad isn’t a lack of clothing, but its sensual nature.”

The tv tagline says “Bem devassa, bem loura”, which translates in English to something similar to: “Too nasty (or bitch), too blond”. The secretariat wants to censor the 1-minute long commercial (watch the commercial above).