Paris Hilton Fragrances

In early May of 2004, Hilton was involved in the creation of a fragrance line by Parlux Fragrances. The perfume would be aptly named Paris Hilton. Hilton said, "It's really hot. I mixed all these scents together...it smells so good".The perfume launch was a success. Originally set to be a small release, demand was high and necessitated a wider release before Christmas of 2004. The launch was followed by a 47% increase in sales for Parlux, which was predominantly due to sales of the Hilton-branded perfume.After the success of Hilton's perfume, Parlux Fragrances released Paris Hilton for Men,a cologne for Hilton's male admirers, as well as another fragrance called Just Me by Paris Hilton, which is available for both women and men. Another perfume titled Heiress by Paris Hilton was released in October 2006. A counterpart for men, Heir by Paris Hilton, has also been released by Parlux, with a new line of color cosmetics set to follow.